Episode 34

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Published on:

12th Mar 2025

Crafting Success: Elise Joseph on Innovation, Community & Building Kettner Spirits

This week on It’s Natural, we’re sitting down with Elise Joseph, co-founder of Kettner Spirits, a San Diego-based distillery that’s redefining craft spirits and community connections.

From navigating business pivots to innovating within a tight-knit industry, Elise shares an honest look at what it takes to build something meaningful—especially when working with family. We also dive into:

✨ Finding Your Voice as a Co-Founder – How Elise carved out her own role and vision

✨ The Power of Community – Why knowing your local audience is a game-changer

✨ White Labeling & Big-Name Partnerships – Working with celebrities, sports teams, and universities to create unique spirits

✨ The Grit of Entrepreneurship – What it really takes to grow and sustain a business

✨ Motherhood & Business – The learning curve of balancing both worlds

This episode is packed with real talk, valuable insights, and inspiration for entrepreneurs, creatives, and anyone looking to make an impact.

Find More About This Episode's Guest:

Kettner Spirits Website: kettnerspirits.com  

Instagram: @kettnerspirits  

Episode's Sponsors:

Thank You HigherDOSE For Supporting This Episode

  • HigherDOSE 15%off Discount Site Wide With Code: EVERGREEN

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About the Podcast

It's Natural
Your Wellness And Lifestyle Resource Oasis
Welcome To The It’s Natural Podcast I Am Your Host Christina Burnett!

Here is the Deal… Have you ever woken up during different life stages and wondered how did I get here? Hey, Me Too… It’s Natural.

Life is full of seasons, changes exciting new chapters and adventures. It’s Natural podcast is diving into how multi-faceted our experiences are which can range from exciting and new to feelings of isolation and being stuck. Yet, There is a richness in connection when we share our stories.
On this podcast we are ditching the aesthetics of social media and diving into authentic, fun, real life topics and conversations -Normalizing that Shift Happens.

Like many I have learned a lot over the years through experiences, research, conversations with experts, and oh yes lots of therapy. And there is no gate keeping here - wanting to share this knowledge with you covering a wide range of life topics like everything from wellness, business, relationships, mindset, nutrition, parenting, mental health, personal evolution and beyond. Talking to experts, friends, mentors sharing authentic stories, laughs, and realness wanting to connect and support you,… our community.

Think of this Podcast as your Resource Oasis. And to make each episode valuable we will be sharing take aways, hacks, tips, and resources relating to the topic. And if you are looking for more community join us on social at IG and TikTok. Or join the conversations over on the Geneva app. And check back each week where a new episode will be waiting for you. See you then.

About your host

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Christina Burnett